Future Prospects Analysis of China's Kitchen Equipment Industry

　In the next few years, China's kitchenware market sales will increase at an astonishing rate of 15%. Commercial kitchen equipment is gradually moving towards globalization. It is difficult for China's advanced kitchen equipment to move towards the international stage. At the same time, advanced foreign kitchen equipment technology is difficult to be effectively used in China. Cabinet products will be transformed into a comprehensive furniture with functions such as storage, washing, cutting, steaming, cooking, frying, and even dining, entertaining guests, leisure, entertainment, further study, and work. Cabinets will also contain more cultural art and aesthetic interest. With the application of fashion elements and high-tech skills, the spiritual functions of this aesthetic aspect will gradually become the mainstream.

　　Although the development of e-commerce has become increasingly large, the networking and electronization of commercial kitchen equipment marketing is still in its initial exploration stage. Not many people are doing a good job in online marketing. Some are also planning to establish online shopping malls, but the implementation is still very difficult.

Research reports on kitchen equipment that you may be interested in:

2014-2019 China Kitchen Equipment Industry Market Status and Investment Strategy Analysis Report 2013 Kitchen Equipment Industry Domestic and Foreign Channel Market Development (Investment) Comparative Analysis Report 2013 Stainless Steel Kitchen Equipment Industry Domestic and Foreign Channel Market Development (Investment) Comparative Analysis Report 2013-2018 China Kitchen Equipment Industry Market In-depth Research and Investment Strategy Research Analysis Report 2013 Household Kitchen Equipment Industry Domestic and Foreign Channel Market Development (Investment) Comparative Analysis Report View More Reports According to China Report Hall, the effect of e-commerce is even more unsatisfactory. Many commercial kitchen equipment companies' websites, online stores, etc. only serve to display the company's image, and consumers use it as a reference for offline purchases. The main reason is that commercial kitchen equipment is mainly based on engineering sales. First of all: Kitchen equipment companies mainly provide overall kitchen equipment engineering design basis product processing and sales for large enterprises, institutions, school canteens, hotels and other catering places, and also provide maintenance services.

　　Currently, kitchen equipment companies can be divided into three types:

　　1. Companies with company qualifications but without their own factories and workers, renting other people's factories and workers.

　　2. Companies with company qualifications and fixed workers. Purchase goods from manufacturers and belong to intermediary companies.

　　3. Fully qualified, with fixed workers and their own factory, belonging to the manufacturer.

　　The reason why commercial kitchen equipment is difficult to achieve online electronic marketing as the main focus and offline physical store sales as the auxiliary marketing strategy is that consumers are mostly new kitchens and kitchen renovations. When purchasing, they often order the entire kitchen equipment instead of a single product. Because of the large quantity and amount. So it goes back to the original engineering marketing. Engineering marketing does not seem to be suitable for the online marketing model. However, the Internet is facing the scope of the whole country and even the world. Carrying out strong marketing can bring more business opportunities to enterprises.

　　Grid integration:

　　According to Yubo Zhye Market Research Center, in today's informationized mobile Internet era, the right to speak has been mastered by consumers. Commodities have become increasingly transparent and online consumption and purchase of products have been accepted by more and more people. In the face of the surging development of e-commerce, some people have proposed a completely new transaction model, that is, an integrated dual operation model in which offline physical stores and online stores are organically integrated. This model can guide online consumers to offline physical stores for consumption, and can also attract consumers from offline physical stores to online consumption. So as to realize the integration of stores and networks, and the convergence of online and offline resources. For more information, please refer to the "2014-2019 China Kitchen Equipment Industry Market Status and Investment Strategy Analysis Report" released by China Report Hall.

　　At present, there are still some problems in realizing store network for commercial kitchen equipment, which are mainly manifested in two aspects:

　　1. Quality problems: Like most online sales products, consumers will worry about quality problems, whether it is the same as the picture, and whether the material is the same as the technical parameters. Online shopping is risky. Many online consumers said: Although the online purchase price will be lower than the price of the physical store, it is difficult to distinguish the quality of the product based on the picture and product introduction alone. Most commercial kitchen equipment are large goods, and problems such as price logistics damage make the transaction rate very low.

　　2. The prices of physical stores and online sales are different: online, a lot of operating costs are saved, and the prices are lowered to attract consumers in the fierce Internet competition. It is very different from physical stores. Therefore, some consumers may think that there are quality problems due to the low price. Multi-platform e-commerce promotion

　　1. Enterprise website: The importance of an enterprise website is self-evident. It is one of the important ways to show the company's image to other companies and individuals. A functional enterprise website with a high degree of experience can undoubtedly leave a good impression on customers.

　　2. Electronic shops: such as HC Network, Alibaba, Kitchen Equipment Network, etc., enterprises can use these large and excellent portal websites for trading.

　　3. WeChat platform: With the increasing number of WeChat users, WeChat marketing has also become a popular marketing method. The WeChat platform can allow fans to interact with companies at any time and publish the company's daily dynamics.

　　E-commerce is increasingly eroding the traditional sales position, and companies have to face this fact. In today's world where online e-commerce is popular. The kitchen equipment industry cannot say no to e-commerce, but should start from the user experience and find its own e-commerce model.