Brief Analysis of the Stainless Steel Kitchenware Industry Market

From a global perspective, according to the economic development of different regions, subsistence habits and other factors, the stainless steel kitchenware market also has its own characteristics. How to deal with these changes is an important topic faced by stainless steel kitchenware enterprises in our country. According to the statistics of China Hardware Products Association, the sales revenue in 2010 reached 7.984 billion yuan, and it is expected that by 2015, the sales revenue of stainless steel kitchenware in China will reach 20.444 billion yuan. At present, the domestic stainless steel kitchenware market presents the following characteristics: our country's stainless steel kitchenware industry has gradually developed since the early 90s of the last century. Industrial transfer has promoted the continuous expansion of the scale, the number of domestic enterprises, and the continuous improvement of technical level, but also played an important role in promoting the development of the domestic stainless steel kitchenware market. The product quality positioning of the high-end market is high, the added value is high, and the technology content is high, and the growth rate of the high-end market at home will exceed the uniform growth rate of the industry in the future. The increase in the number of urban households and the increase in the number of middle class will further expand people's consumption power, thus putting forward new requirements for the quantity and quality of consumer goods, and bringing huge growth space to the consumer exercise industry. The domestic stainless steel kitchenware market has low brand concentration In the past 30 years, China's urbanization process has accelerated, the number of urban households has increased, and a large number of residents will move into new houses in the next 20 years. With the intensification of market competition and the gradual enhancement of consumer brand awareness, brand consumption will be more and more serious, and there will be huge room for development of brand consumption in China. With the continuous increase in labor cost in developed countries, the global stainless steel kitchenware industry format has undergone major adjustments, and its production and manufacturing links have gradually shifted from developed countries to developing countries. The application of composite materials and new materials is the only way to improve the function, increase functions, varieties and specifications of stainless steel kitchenware products in our country. At this growth rate, China's exports of stainless steel kitchenware to Europe will reach US$2.901 billion by 2015. Only by accelerating the widespread application of new materials, improving our country's product grade, and developing high-quality stainless steel kitchenware products can our country's independent brands maintain a sustainable advantage in the competition in the domestic and foreign markets. In terms of technology in the domestic stainless steel tableware industry, there was basically no development before the 60-90s of the 20th century, and its technology was mainly based on cold stamping, ordinary mold manufacturing and manual manipulation surface treatment, and the scientific and technological content was very low. European market With the continuous advancement of downstream consumer demand, customers have put forward higher requirements for the overall design of the kitchen field to achieve the effective combination of pots, tableware and other kitchen miscellaneous products. With the progress of our country's residents' income level and the gradual change of consumption concepts, stainless steel kitchenware products such as intelligence, multi-functional, energy conservation and environmental protection are gradually replacing traditional economic and commercial kitchenware, which puts forward higher requirements for the technical content of products. The promotion of automation level and the application of new materials are the inevitable trend of technological development in this industry Brand is the concentrated embodiment of product quality, taste and function. It can be seen that the continuous advancement of industry technology will promote the sustainable development of our country's stainless steel kitchenware industry. In addition, consumers' attention to their own health will also improve their requirements for the quality of stainless steel kitchenware products, which will surely drive the rapid development and industrial promotion of China's stainless steel kitchenware industry, and bring huge consumption momentum to the industry. The transformation of business model will bring a strong thrust to China's stainless steel tableware exports In the future, the global stainless steel tableware market will continue to expand, and the market demand will remain strong, with a compound annual growth rate of more than 10%, which will bring good market development opportunities to domestic enterprises. According to the statistics of the Information Center of the General Administration of Customs of China, our country exported stainless steel kitchenware to Europe in 2010 reached 1.166 billion US dollars, and it is expected to maintain an annual growth rate of 20% in the future. Such as raw material production, upstream equipment industry, midstream processing industry, downstream product manufacturing industry, mold production and other supporting industries. The global stainless steel kitchenware market will continue to expand With the increasing number of stainless steel kitchenware manufacturers in China, the market competition is becoming increasingly fierce, and customers' requirements for product function, appearance and style are constantly improving, and the competitiveness of the traditional OEM model in the new market environment is gradually declining. In the future, the varieties, specifications and functions of stainless steel kitchenware products will become more and more diversified, and for production enterprises, product differentiation and category diversification have become an effective way for enterprises to promote their competitiveness. 1. The development status of the domestic stainless steel kitchenware industry According to the data of the Information Center of the General Administration of Customs of China, the export value of our country's stainless steel kitchenware miscellaneous products is included in the statistics of 'stainless steel dining table, kitchen or other household utensils and their parts', accounting for about 10% of the total export value of stainless steel kitchenware, and the export value reached 184 million US dollars in 2010. The continuous expansion of stainless steel kitchenware exports has not only increased foreign exchange earnings, but also driven the development of related industries. The mid-range market will gather a large number of brands, many manufacturers, and fierce competition; The low-end market is mainly dominated by miscellaneous brands, mostly produced by some small enterprises. In recent years, under the guidance of the national industrial policy, domestic enterprises have gradually eliminated outdated equipment, increased technology research and development, and introduced and improved the manufacturing process of their predecessors. According to the statistics of the Information Center of the General Administration of Customs of China, in 2010, our country exported stainless steel kitchenware to Asian countries about 864 million US dollars, with a compound annual growth rate of more than 20%, and it is expected that China's exports of stainless steel kitchenware to Asia will reach 2.150 billion US dollars by 2015. At the same time, according to the statistics of the National Bureau of Statistics, the per capita disposable income of urban residents in China reached 11,759 yuan in 2006 and 19,109 yuan by 2010. In addition, domestic enterprises will actively build their own brands to intervene in overseas markets to compete. Nowadays, the production process of domestic enterprises has become more and more mature, the product quality has gradually improved, the OEM/ODM OEM cooperation relationship is relatively smooth, and the labor cost is relatively low. The development of urbanization in China and the progress of residents' income level have promoted the consumption of stainless steel kitchenware There are many kinds of stainless steel kitchenware products, including pots, pots, basins, plates, buckets, boxes, bowls, shovels, spoons, tableware, forks, spoons, clamps, etc., which can be roughly divided into three categories: stainless steel pots, stainless steel tableware, and stainless steel kitchen miscellaneous products according to their functions.